Auntie Anne's logo

Auntie Anne's

Top 500 #70Hand-Rolled Soft PretzelsParent: GoTo Foods
1,247 Units•HQ: Atlanta, GA•Est. 1988•Official Website •Verified: Sep 10, 2026 16:01:43 UTC

“Pretzel Perfection”

Key Institutional Metrics

Verified commercial performance, store unit economics, and official regulatory disclosures

Systemwide SalesANNUAL
$5.8B
↑+2.5% 3-Yr CAGR

Total annual gross sales across all US franchised & company stores combined.

Source: CA DFPI / FDDFY2025
Total Store Fleet
1,247 Units
92% Franchised•8% Company

Standardized brick-and-mortar store count with verified GPS coordinates.

Source: Brand Directory2026
Store Volume (AUV)
$4.63M
Top 25%: $6.30M

Annual average sales for a single mature franchised store location.

Source: FTC Item 192025
Royalty & CapitalITEM 5/6/7
4.5% Royalty
Ad Fund: 3%

Initial investment: $2.20M – $4.80M.

Source: FDD Item 72025

Executive Intelligence Brief

Official Site

Auntie Anne's is a private equity enterprise, founded in 1988 and headquartered in Atlanta, GA. Ranked #70 in US restaurant systemwide sales, it stands as a premier flagship in the Hand-Rolled Soft Pretzels category, maintaining a physical footprint of 1,247 store locations (92% franchised). The brand generates an average unit volume (AUV) of $4.63M per store, backed by enterprise in-store technology and multi-platform digital delivery distribution.

Hand-Rolled Soft PretzelsLimited-Service (LSR)92% Franchised
Ownership StructurePrivate Equity
HeadquartersAtlanta, GA
Founded1988 (38 yrs)
Executive LeadershipJim Holthouser
Live Disclosures & WireContinuous Monitoring Active
Zero material adverse regulatory disclosures in last 90 days. SEC EDGAR and FTC crawlers active.
View Live Wire →

Commercial Index

100% VERIFIED
FDD Item 19 Filing Indexed (2025)
Geocoded Locations1,247 Units
POS ArchitectureNCR
Delivery Multi-HomingDoorDash · Uber Eats
SBA Solvency RatingLow Risk (2.8% default)
API Standardx402 / REST / MCP
View JSON

Three Pillars of Commercial Health

Standardized unit economics based on FDD Item 19 filings and SBA lending solvency benchmarks

Unit Profitability
Tier-1
Average Unit Sales$4.63M
Store EBITDA Margin15.5%
Food & Paper Cost31.5%
Labor Cost Ratio29%
Commercial Economics Insight:Auntie Anne's maintains standardized unit economics typical of Tier-1 Hand-Rolled Soft Pretzels franchise networks with disciplined prime cost management.
System Expansion
+2.5% CAGR
Systemwide Sales$5.8B
Net Additions+37 Units
3-Yr Unit CAGR2.5%
International Share8%
Expansion & Scale Insight:Targeted footprint expansion in high-density suburban corridors and digital drive-thru pickup configurations.
Franchisee Solvency
Low Risk
SBA Default Rate2.8%
Capital Payback3.9 Yrs
Agreement Term10 Yrs
Renewal Rate94.5%
Lender Risk & Solvency:Historical SBA loan performance reflects solid debt service coverage (DSCR > 1.35x) across seasoned multi-unit operators.

5-Year Performance & Footprint Trend

Historical progression of total units, average unit volume (AUV), and systemwide sales

$3.89M
2020
$4.21M
2021
$4.44M
2022
$4.58M
2023
$4.63M
2024
2024 Total Fleet1,247 Units
2024 Average AUV$4.63M / yr
2024 System Sales$5.8B

Developer & Agent Endpoint

curl -s "https://franchisedata.io/api/brands/auntie-annes/locations?limit=25"

Queries up to 50 store locations with GPS coordinates, POS hardware, delivery links, and operational status. Supports ?state=CA, ?city=..., ?zip=..., ?drive_thru=true.