franchisedata.io/brands/dutch-bros-coffee
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Dutch Bros Coffee logo

Dutch Bros Coffee

Top 500 #42Drive-Thru Energy & CoffeeNYSE: BROS
1,136 Units•HQ: Grants Pass, OR•Est. 1992•Official Website •Verified: Sep 10, 2026 14:58:48 UTC

“Peace, Love & Dutch Bros”

Key Institutional Metrics

Verified commercial performance, store unit economics, and official regulatory disclosures

Systemwide SalesANNUAL
$2.2B
↑+2.5% 3-Yr CAGR

Total annual gross sales across all US franchised & company stores combined.

Source: CA DFPI / FDDFY2025
Total Store Fleet
1,136 Units
92% Franchised•8% Company

Standardized brick-and-mortar store count with verified GPS coordinates.

Source: Brand Directory2026
Store Volume (AUV)
$1.91M
Top 25%: $2.55M

Annual average sales for a single mature franchised store location.

Source: FTC Item 192025
Royalty & CapitalITEM 5/6/7
5% Royalty
Ad Fund: 3%

Initial investment: $1.10M – $2.20M.

Source: FDD Item 72025

Executive Intelligence Brief

Official Site

Dutch Bros Coffee (NYSE: BROS) is a publicly traded enterprise founded in 1992 and headquartered in Grants Pass, OR. Ranked #42 in US restaurant systemwide sales, it stands as a premier flagship in the Drive-Thru Energy & Coffee category, maintaining a physical footprint of 1,136 store locations (92% franchised). The brand generates an average unit volume (AUV) of $1.91M per store, backed by enterprise in-store technology and multi-platform digital delivery distribution.

Drive-Thru Energy & CoffeeLimited-Service (LSR)92% Franchised
Ownership StructurePublic
HeadquartersGrants Pass, OR
Founded1992 (34 yrs)
Executive LeadershipChristine Barone
Live Disclosures & Wire2 Active Records
distress1d ago
Dutch Bros takes another run at shuttered Salad and Go sites

Dutch Bros takes another run at shuttered Salad and Go sites. Verified commercial disclosure for Dutch Bros Coffee.

Source: Fresno BeeRead on Fresno Bee
expansion1d ago
New Dutch Bros opening in Junction City

New Dutch Bros opening in Junction City. Verified commercial disclosure for Dutch Bros Coffee.

Source: KSNT 27 NewsRead on KSNT 27 News

Commercial Index

100% VERIFIED
FDD Item 19 Filing Indexed (2025)
Geocoded Locations1,136 Units
POS ArchitectureNCR
Delivery Multi-HomingDoorDash · Uber Eats
SBA Solvency RatingLow Risk (2.8% default)
API Standardx402 / REST / MCP
View JSON

Three Pillars of Commercial Health

Standardized unit economics based on FDD Item 19 filings and SBA lending solvency benchmarks

Unit Profitability
Tier-1
Average Unit Sales$1.91M
Store EBITDA Margin15.5%
Food & Paper Cost31.5%
Labor Cost Ratio29%
Commercial Economics Insight:Dutch Bros Coffee maintains standardized unit economics typical of Tier-1 Drive-Thru Energy & Coffee franchise networks with disciplined prime cost management.
System Expansion
+2.5% CAGR
Systemwide Sales$2.2B
Net Additions+34 Units
3-Yr Unit CAGR2.5%
International Share8%
Expansion & Scale Insight:Targeted footprint expansion in high-density suburban corridors and digital drive-thru pickup configurations.
Franchisee Solvency
Low Risk
SBA Default Rate2.8%
Capital Payback3.9 Yrs
Agreement Term10 Yrs
Renewal Rate94.5%
Lender Risk & Solvency:Historical SBA loan performance reflects solid debt service coverage (DSCR > 1.35x) across seasoned multi-unit operators.

5-Year Performance & Footprint Trend

Historical progression of total units, average unit volume (AUV), and systemwide sales

$1.6M
2020
$1.74M
2021
$1.83M
2022
$1.89M
2023
$1.91M
2024
2024 Total Fleet1,136 Units
2024 Average AUV$1.91M / yr
2024 System Sales$2.2B

Developer & Agent Endpoint

curl -s "https://franchisedata.io/api/brands/dutch-bros-coffee/locations?limit=25"

Queries up to 50 store locations with GPS coordinates, POS hardware, delivery links, and operational status. Supports ?state=CA, ?city=..., ?zip=..., ?drive_thru=true.