franchisedata.io/brands/smashburger
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Smashburger

Top 500 #208Gourmet Burgers & GrillPublic SubsidiaryParent: Jollibee Foods Corporation (PSE: JFC)
165 Units•HQ: Denver, CO•Est. 2007•Official Website •Verified: Sep 8, 2026 23:20:34 UTC

“Handcrafted Burgers & Sides”

Key Institutional Metrics

Verified commercial performance, store unit economics, and official regulatory disclosures

Systemwide SalesANNUAL
$0.7B
↑+2.5% 3-Yr CAGR

Total annual gross sales across all US franchised & company stores combined.

Source: CA DFPI / FDDFY2025
Total Store Fleet
165 Units
92% Franchised•8% Company

Standardized brick-and-mortar store count with verified GPS coordinates.

Source: Brand Directory2026
Store Volume (AUV)
$4.09M
Top 25%: $5.57M

Annual average sales for a single mature franchised store location.

Source: FTC Item 192025
Royalty & CapitalITEM 5/6/7
4.5% Royalty
Ad Fund: 3%

Initial investment: $2.20M – $4.80M.

Source: FDD Item 72025

Executive Intelligence Brief

Official Site

Smashburger is an operating brand subsidiary of Jollibee Foods Corporation (PSE: JFC), founded in 2007 and headquartered in Denver, CO. Ranked #208 in US restaurant systemwide sales, it stands as a premier flagship in the Gourmet Burgers & Grill category, maintaining a physical footprint of 165 store locations (92% franchised). The brand generates an average unit volume (AUV) of $4.09M per store, backed by enterprise in-store technology and multi-platform digital delivery distribution.

Gourmet Burgers & GrillLimited-Service (LSR)92% Franchised
Ownership StructureSub of Jollibee Foods Corporation
HeadquartersDenver, CO
Founded2007 (19 yrs)
Brand LeadershipDenise Nelsen
Live Disclosures & WireContinuous Monitoring Active
Zero material adverse regulatory disclosures in last 90 days. SEC EDGAR and FTC crawlers active.
View Live Wire →

Commercial Index

100% VERIFIED
FDD Item 19 Filing Indexed (2025)
Geocoded Locations165 Units
POS ArchitectureNCR
Delivery Multi-HomingDoorDash · Uber Eats
SBA Solvency RatingLow Risk (2.8% default)
API Standardx402 / REST / MCP
View JSON

Three Pillars of Commercial Health

Standardized unit economics based on FDD Item 19 filings and SBA lending solvency benchmarks

Unit Profitability
Tier-1
Average Unit Sales$4.09M
Store EBITDA Margin15.5%
Food & Paper Cost31.5%
Labor Cost Ratio29%
Commercial Economics Insight:Smashburger maintains standardized unit economics typical of Tier-1 Gourmet Burgers & Grill franchise networks with disciplined prime cost management.
System Expansion
+2.5% CAGR
Systemwide Sales$0.7B
Net Additions+5 Units
3-Yr Unit CAGR2.5%
International Share8%
Expansion & Scale Insight:Targeted footprint expansion in high-density suburban corridors and digital drive-thru pickup configurations.
Franchisee Solvency
Low Risk
SBA Default Rate2.8%
Capital Payback3.9 Yrs
Agreement Term10 Yrs
Renewal Rate94.5%
Lender Risk & Solvency:Historical SBA loan performance reflects solid debt service coverage (DSCR > 1.35x) across seasoned multi-unit operators.

5-Year Performance & Footprint Trend

Historical progression of total units, average unit volume (AUV), and systemwide sales

$3.44M
2020
$3.72M
2021
$3.93M
2022
$4.05M
2023
$4.09M
2024
2024 Total Fleet165 Units
2024 Average AUV$4.09M / yr
2024 System Sales$0.7B

Developer & Agent Endpoint

curl -s "https://franchisedata.io/api/brands/smashburger/locations?limit=25"

Queries up to 50 store locations with GPS coordinates, POS hardware, delivery links, and operational status. Supports ?state=CA, ?city=..., ?zip=..., ?drive_thru=true.