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Head-to-Head Franchise Intelligence

Carl's Jr. vs Hardee's

Commercial comparison of unit economics, FTC Franchise Disclosure Document (FDD) Item 19 average unit volume (AUV), startup capital requirements, and store tech stacks.

Contender 1Rank #51

Carl's Jr.

Charbroiled Thickburgers

Feast on the Flavors

Parent Holding:CKE Restaurants (Roark Capital)
Contender 2Rank #43

Hardee's

Thickburgers & Hand-Crafted Biscuits

Feed Your Happy

Parent Holding:CKE Restaurants (Roark Capital)

Unit Economics & Financial Benchmarks

Verified against FTC FDD Item 19 and SEC Form 10-K regulatory disclosures.

MetricCarl's Jr.Hardee'sAdvantage
Median AUV (Annual Sales)$4.76M$4.77MHardee's (+0%)
Active Store Locations9921,485Hardee's (Larger Fleet)
Initial Investment Range$2.20M – $4.80M$2.20M – $4.80MVaries by site format
Min Liquid Capital Required$750k$750kFDD Item 7 Requirement
Royalty Fee %4.5%4.5%Equal
National Ad Fund %3.0%3.0%Marketing Contribution
Annual Systemwide Sales$4.70B$7.10BSystem Scale

In-Store Tech Stack

Point-of-Sale Hardware/Software
Carl's Jr.:Brink POS (PAR Technology)
Hardee's:Brink POS (PAR Technology)
Kitchen Display System (KDS)
Carl's Jr.:Brink KDS
Hardee's:Brink KDS

Delivery Multi-Homing

DoorDash Marketplace Penetration
Carl's Jr.:0% (0 stores)
Hardee's:0% (0 stores)
Uber Eats Marketplace Penetration
Carl's Jr.:0% (0 stores)
Hardee's:0% (0 stores)

Need deeper store-level datasets?

Explore individual geocoded address lists, multi-unit franchisee portfolios, and full FDD Item 19 exhibits.