Head-to-Head Franchise Intelligence
Firehouse Subs vs Jersey Mike's Subs
Commercial comparison of unit economics, FTC Franchise Disclosure Document (FDD) Item 19 average unit volume (AUV), startup capital requirements, and store tech stacks.
Contender 1Rank #56
Firehouse Subs
Steamed Specialty Subs
Hook & Ladder Flavor
Parent Holding:Restaurant Brands Intl
Contender 2Rank #28
Jersey Mike's Subs
Sub Sandwiches
A Sub Above
Parent Holding:Blackstone
Unit Economics & Financial Benchmarks
Verified against FTC FDD Item 19 and SEC Form 10-K regulatory disclosures.
| Metric | Firehouse Subs | Jersey Mike's Subs | Advantage |
|---|---|---|---|
| Median AUV (Annual Sales) | $4.72M | $1.28M | Firehouse Subs (+269%) |
| Active Store Locations | 1,276 | 3,227 | Jersey Mike's Subs (Larger Fleet) |
| Initial Investment Range | $2.20M – $4.80M | $220k – $780k | Varies by site format |
| Min Liquid Capital Required | $750k | $150k | FDD Item 7 Requirement |
| Royalty Fee % | 4.5% | 6.5% | Firehouse Subs (Lower Fee) |
| National Ad Fund % | 3.0% | 5.0% | Marketing Contribution |
| Annual Systemwide Sales | $6.00B | $4.10B | System Scale |
In-Store Tech Stack
Point-of-Sale Hardware/Software
Firehouse Subs:NCR Aloha Cloud
Jersey Mike's Subs:Focus POS / Toast
Kitchen Display System (KDS)
Firehouse Subs:Aloha Kitchen
Jersey Mike's Subs:Focus Kitchen Video
Delivery Multi-Homing
DoorDash Marketplace Penetration
Firehouse Subs:0% (0 stores)
Jersey Mike's Subs:0% (0 stores)
Uber Eats Marketplace Penetration
Firehouse Subs:0% (0 stores)
Jersey Mike's Subs:0% (0 stores)
Need deeper store-level datasets?
Explore individual geocoded address lists, multi-unit franchisee portfolios, and full FDD Item 19 exhibits.