Head-to-Head Franchise Intelligence
Jack in the Box vs Sonic Drive-In
Commercial comparison of unit economics, FTC Franchise Disclosure Document (FDD) Item 19 average unit volume (AUV), startup capital requirements, and store tech stacks.
Contender 1Rank #27
Jack in the Box
Burgers & Late Night
Late Night Jack
Parent Holding:Jack in the Box Corporation
Contender 2Rank #18
Sonic Drive-In
Drive-In Burgers & Shakes
This is How We Sonic
Parent Holding:Inspire Brands (Roark Capital)
Unit Economics & Financial Benchmarks
Verified against FTC FDD Item 19 and SEC Form 10-K regulatory disclosures.
| Metric | Jack in the Box | Sonic Drive-In | Advantage |
|---|---|---|---|
| Median AUV (Annual Sales) | $4.88M | $4.93M | Sonic Drive-In (+1%) |
| Active Store Locations | 2,136 | 3,412 | Sonic Drive-In (Larger Fleet) |
| Initial Investment Range | $2.20M – $4.80M | $2.20M – $4.80M | Varies by site format |
| Min Liquid Capital Required | $750k | $750k | FDD Item 7 Requirement |
| Royalty Fee % | 4.5% | 4.5% | Equal |
| National Ad Fund % | 3.0% | 3.0% | Marketing Contribution |
| Annual Systemwide Sales | $10.40B | $16.80B | System Scale |
In-Store Tech Stack
Point-of-Sale Hardware/Software
Jack in the Box:SICOM POS / NCR
Sonic Drive-In:Infor POS / Oracle Micros
Kitchen Display System (KDS)
Jack in the Box:SICOM Kitchen Display
Sonic Drive-In:Infor Drive-In KDS
Delivery Multi-Homing
DoorDash Marketplace Penetration
Jack in the Box:0% (0 stores)
Sonic Drive-In:0% (0 stores)
Uber Eats Marketplace Penetration
Jack in the Box:0% (0 stores)
Sonic Drive-In:0% (0 stores)
Need deeper store-level datasets?
Explore individual geocoded address lists, multi-unit franchisee portfolios, and full FDD Item 19 exhibits.