Head-to-Head Franchise Intelligence
KFC vs Popeyes
Commercial comparison of unit economics, FTC Franchise Disclosure Document (FDD) Item 19 average unit volume (AUV), startup capital requirements, and store tech stacks.
Contender 1Rank #22
KFC
Fried Chicken & Tenders
Finger Lickin' Good
Parent Holding:Yum! Brands
Contender 2Rank #14
Popeyes
Louisiana Fried Chicken
Love That Chicken from Popeyes
Parent Holding:Restaurant Brands International Inc.
Unit Economics & Financial Benchmarks
Verified against FTC FDD Item 19 and SEC Form 10-K regulatory disclosures.
| Metric | KFC | Popeyes | Advantage |
|---|---|---|---|
| Median AUV (Annual Sales) | $4.92M | $4.92M | Popeyes (+0%) |
| Active Store Locations | 3,523 | 3,196 | KFC (Larger Fleet) |
| Initial Investment Range | $2.20M – $4.80M | $2.20M – $4.80M | Varies by site format |
| Min Liquid Capital Required | $750k | $750k | FDD Item 7 Requirement |
| Royalty Fee % | 4.5% | 4.5% | Equal |
| National Ad Fund % | 3.0% | 3.0% | Marketing Contribution |
| Annual Systemwide Sales | $17.30B | $6.80B | System Scale |
In-Store Tech Stack
Point-of-Sale Hardware/Software
KFC:NCR Aloha / Yum! Digital
Popeyes:SICOM / NCR Aloha
Kitchen Display System (KDS)
KFC:Yum! Restaurant KDS
Popeyes:SICOM Kitchen Video
Delivery Multi-Homing
DoorDash Marketplace Penetration
KFC:0% (0 stores)
Popeyes:0% (0 stores)
Uber Eats Marketplace Penetration
KFC:0% (0 stores)
Popeyes:0% (0 stores)
Need deeper store-level datasets?
Explore individual geocoded address lists, multi-unit franchisee portfolios, and full FDD Item 19 exhibits.