Head-to-Head Franchise Intelligence
Krispy Kreme vs Dunkin'
Commercial comparison of unit economics, FTC Franchise Disclosure Document (FDD) Item 19 average unit volume (AUV), startup capital requirements, and store tech stacks.
Contender 1Rank #74
Krispy Kreme
Hot Original Glazed Doughnuts
Doughnuts Since 1937
Parent Holding:Krispy Kreme Corporation
Contender 2Rank #5
Dunkin'
Coffee & Bakery
America Runs on Dunkin'
Parent Holding:Inspire Brands, Inc. (Private Equity / Roark Capital)
Unit Economics & Financial Benchmarks
Verified against FTC FDD Item 19 and SEC Form 10-K regulatory disclosures.
| Metric | Krispy Kreme | Dunkin' | Advantage |
|---|---|---|---|
| Median AUV (Annual Sales) | $4.66M | $1.24M | Krispy Kreme (+276%) |
| Active Store Locations | 350 | 9,999 | Dunkin' (Larger Fleet) |
| Initial Investment Range | $2.20M – $4.80M | $520k – $1.80M | Varies by site format |
| Min Liquid Capital Required | $750k | $250k | FDD Item 7 Requirement |
| Royalty Fee % | 4.5% | 5.9% | Krispy Kreme (Lower Fee) |
| National Ad Fund % | 3.0% | 5.0% | Marketing Contribution |
| Annual Systemwide Sales | $1.60B | $11.90B | System Scale |
In-Store Tech Stack
Point-of-Sale Hardware/Software
Krispy Kreme:NCR Aloha Cloud
Dunkin':NCR Radiant / Aloha
Kitchen Display System (KDS)
Krispy Kreme:Conveyor Belt Display
Dunkin':SICOM Digital KDS
Delivery Multi-Homing
DoorDash Marketplace Penetration
Krispy Kreme:0% (0 stores)
Dunkin':96% (9274 stores)
Uber Eats Marketplace Penetration
Krispy Kreme:0% (0 stores)
Dunkin':56% (5407 stores)
Need deeper store-level datasets?
Explore individual geocoded address lists, multi-unit franchisee portfolios, and full FDD Item 19 exhibits.