Head-to-Head Franchise Intelligence
Moe's Southwest Grill vs Qdoba Mexican Eats
Commercial comparison of unit economics, FTC Franchise Disclosure Document (FDD) Item 19 average unit volume (AUV), startup capital requirements, and store tech stacks.
Contender 1Rank #88
Moe's Southwest Grill
Southwest Burritos & Queso
Welcome to Moe's!
Parent Holding:GoTo Foods (Roark Capital)
Contender 2Rank #54
Qdoba Mexican Eats
Mexican Fast Casual
Flavor Ahead
Parent Holding:Butterfly Equity
Unit Economics & Financial Benchmarks
Verified against FTC FDD Item 19 and SEC Form 10-K regulatory disclosures.
| Metric | Moe's Southwest Grill | Qdoba Mexican Eats | Advantage |
|---|---|---|---|
| Median AUV (Annual Sales) | $4.60M | $4.68M | Qdoba Mexican Eats (+2%) |
| Active Store Locations | 568 | 827 | Qdoba Mexican Eats (Larger Fleet) |
| Initial Investment Range | $2.20M – $4.80M | $2.20M – $4.80M | Varies by site format |
| Min Liquid Capital Required | $750k | $750k | FDD Item 7 Requirement |
| Royalty Fee % | 4.5% | 4.5% | Equal |
| National Ad Fund % | 3.0% | 3.0% | Marketing Contribution |
| Annual Systemwide Sales | $2.60B | $3.90B | System Scale |
In-Store Tech Stack
Point-of-Sale Hardware/Software
Moe's Southwest Grill:NCR Aloha Cloud
Qdoba Mexican Eats:NCR Aloha Cloud
Kitchen Display System (KDS)
Moe's Southwest Grill:Aloha Kitchen
Qdoba Mexican Eats:Aloha Kitchen
Delivery Multi-Homing
DoorDash Marketplace Penetration
Moe's Southwest Grill:0% (0 stores)
Qdoba Mexican Eats:0% (0 stores)
Uber Eats Marketplace Penetration
Moe's Southwest Grill:0% (0 stores)
Qdoba Mexican Eats:0% (0 stores)
Need deeper store-level datasets?
Explore individual geocoded address lists, multi-unit franchisee portfolios, and full FDD Item 19 exhibits.