Head-to-Head Franchise Intelligence
Taco Bell vs Del Taco
Commercial comparison of unit economics, FTC Franchise Disclosure Document (FDD) Item 19 average unit volume (AUV), startup capital requirements, and store tech stacks.
Contender 1Rank #4
Taco Bell
Mexican Fast Food
Live Más
Parent Holding:Yum! Brands, Inc.
Contender 2Rank #65
Del Taco
Mexican Quick Service & Burgers
Del Yeah!
Parent Holding:Jack in the Box Inc.
Unit Economics & Financial Benchmarks
Verified against FTC FDD Item 19 and SEC Form 10-K regulatory disclosures.
| Metric | Taco Bell | Del Taco | Advantage |
|---|---|---|---|
| Median AUV (Annual Sales) | $2.02M | $4.68M | Del Taco (+132%) |
| Active Store Locations | 7,784 | 576 | Taco Bell (Larger Fleet) |
| Initial Investment Range | $1.20M – $2.90M | $2.20M – $4.80M | Varies by site format |
| Min Liquid Capital Required | $750k | $750k | FDD Item 7 Requirement |
| Royalty Fee % | 5.5% | 4.5% | Del Taco (Lower Fee) |
| National Ad Fund % | 4.3% | 3.0% | Marketing Contribution |
| Annual Systemwide Sales | $15.80B | $2.70B | System Scale |
In-Store Tech Stack
Point-of-Sale Hardware/Software
Taco Bell:NCR Aloha / GoLime
Del Taco:SICOM / NCR Aloha
Kitchen Display System (KDS)
Taco Bell:SICOM Kitchen Management
Del Taco:SICOM Video Display
Delivery Multi-Homing
DoorDash Marketplace Penetration
Taco Bell:97% (7974 stores)
Del Taco:0% (0 stores)
Uber Eats Marketplace Penetration
Taco Bell:52% (4326 stores)
Del Taco:0% (0 stores)
Need deeper store-level datasets?
Explore individual geocoded address lists, multi-unit franchisee portfolios, and full FDD Item 19 exhibits.