franchisedata.io
LIVE WIRE
MCD$252.52▼-0.21%◆
EXPANSIONQdoba3m ago•Operators commit to 113 new units across 7 states in aggressive growth surge◆
CAVA$55.86▲+3.44%◆
DISTRESSDenny's7m ago•Franchisee abruptly shutters regional diners, workers left unpaid◆
WING$117.23▲+6.07%◆
DISTRESSPizza HutYUM$140.9▼ -2.1%11m ago•Multi-unit franchisee collapses into Chapter 11 following regional store closures◆
SBUX$98.74▼-0.48%◆
ITEM 19McDonald'sMCD$252.5▼ -0.2%21m ago•Top quartile units breach $4.2M AUV while bottom 20% face negative cash flow◆
YUM$140.86▼-2.11%◆
TECH & POSDomino'sDPZ$311.4▼ -1.8%28m ago•Digital app redesign missteps highlight customer friction in ordering overhaul◆
QSR$76.95▲+0.61%◆
EXPANSIONCAVACAVA$55.9▲ +3.4%1h ago•Outpaces fast-casual peers with 18% same-store sales and Sunbelt land grab◆
CMG$36.17▲+0.12%◆
DPZ$311.45▼-1.84%◆
WEN$7.65▲+2.82%◆
SG$7.11▲+5.10%◆
BROS$43.99▲+1.27%◆
SHAK$63.78▲+3.37%◆
DRI$209.68▲+1.04%◆
TXRH$180.63▼-0.23%◆
Return to Real-Time WireLive Intelligence Dispatch
LEGAL & REGULATORYHIGH IMPACT / CRITICAL

McDonald’s disputes reports that it uses AI to set prices

Source Attribution:Restaurant Dive•View Original Source

Commercial Disclosure & Executive Summary

figure div img src="https://imgproxy.divecdn.com/WkhOR9GAwF9fCvU3C-joCF_sGGPMI3hHk7qUDqwkYPI/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjQyMF8yLmpwZw==.webp"/ /div /figure p The chain provides franchisees with tools, resources and recommendations for pricing, but operators ultimately make menu price decisions. /p
Syndicate & Share:X / TwitterLinkedIn
View McDonald's Brand Dossier
McDonald's logo

McDonald's#1 US

Burgers & Fast Food

Full Item 19 & Fleet Model
Fleet Size
13,706 units
Item 19 AUV
—
Royalty Fee
—
Detected POS
Audited

Related Dispatches for McDonald's

sec filing10/5/2026

McDonald's Corporation $MCD Shares Acquired by Park National Corp OH

tech stack10/5/2026

Weekly Global Wrap: Chick-fil-A CEO says no AI in drive-thrus; Burger King refranchising plans; McDonald's reportedly testing AI-guided menu pricing

pricing10/4/2026

Dynamic pricing in McDonalds? I’m not lovin’ it