Head-to-Head Franchise Intelligence
Domino's vs Papa Johns
Commercial comparison of unit economics, FTC Franchise Disclosure Document (FDD) Item 19 average unit volume (AUV), startup capital requirements, and store tech stacks.
Contender 1Rank #9
Domino's
Pizza & Delivery
Oh Yes We Did
Parent Holding:Domino's Pizza, Inc.
Contender 2Rank #31
Papa Johns
Pizza & Delivery
Better Ingredients, Better Pizza
Parent Holding:Papa Johns Corporation
Unit Economics & Financial Benchmarks
Verified against FTC FDD Item 19 and SEC Form 10-K regulatory disclosures.
| Metric | Domino's | Papa Johns | Advantage |
|---|---|---|---|
| Median AUV (Annual Sales) | $1.44M | $4.86M | Papa Johns (+238%) |
| Active Store Locations | 7,186 | 3,294 | Domino's (Larger Fleet) |
| Initial Investment Range | $150k – $650k | $2.20M – $4.80M | Varies by site format |
| Min Liquid Capital Required | $100k | $750k | FDD Item 7 Requirement |
| Royalty Fee % | 5.5% | 4.5% | Papa Johns (Lower Fee) |
| National Ad Fund % | 5.5% | 3.0% | Marketing Contribution |
| Annual Systemwide Sales | $9.10B | $16.00B | System Scale |
In-Store Tech Stack
Point-of-Sale Hardware/Software
Domino's:Domino's PULSE In-Store Terminal
Papa Johns:FOCUS POS / Proprietary
Kitchen Display System (KDS)
Domino's:PULSE Kitchen Display
Papa Johns:Papa Kitchen Display
Delivery Multi-Homing
DoorDash Marketplace Penetration
Domino's:2% (115 stores)
Papa Johns:0% (0 stores)
Uber Eats Marketplace Penetration
Domino's:19% (1376 stores)
Papa Johns:0% (0 stores)
Need deeper store-level datasets?
Explore individual geocoded address lists, multi-unit franchisee portfolios, and full FDD Item 19 exhibits.