Head-to-Head Franchise Intelligence
Domino's vs Pizza Hut
Commercial comparison of unit economics, FTC Franchise Disclosure Document (FDD) Item 19 average unit volume (AUV), startup capital requirements, and store tech stacks.
Contender 1Rank #9
Domino's
Pizza & Delivery
Oh Yes We Did
Parent Holding:Domino's Pizza, Inc.
Contender 2Rank #19
Pizza Hut
Pizza & Delivery
No One OutPizzas the Hut
Parent Holding:Yum! Brands
Unit Economics & Financial Benchmarks
Verified against FTC FDD Item 19 and SEC Form 10-K regulatory disclosures.
| Metric | Domino's | Pizza Hut | Advantage |
|---|---|---|---|
| Median AUV (Annual Sales) | $1.44M | $1.75M | Pizza Hut (+22%) |
| Active Store Locations | 7,186 | 6,307 | Domino's (Larger Fleet) |
| Initial Investment Range | $150k – $650k | $350k – $950k | Varies by site format |
| Min Liquid Capital Required | $100k | $150k | FDD Item 7 Requirement |
| Royalty Fee % | 5.5% | 5.5% | Equal |
| National Ad Fund % | 5.5% | 4.5% | Marketing Contribution |
| Annual Systemwide Sales | $9.10B | $11.00B | System Scale |
In-Store Tech Stack
Point-of-Sale Hardware/Software
Domino's:Domino's PULSE In-Store Terminal
Pizza Hut:SUSI POS / QuikOrder
Kitchen Display System (KDS)
Domino's:PULSE Kitchen Display
Pizza Hut:Yum! Brands Digital Kitchen
Delivery Multi-Homing
DoorDash Marketplace Penetration
Domino's:2% (115 stores)
Pizza Hut:0% (0 stores)
Uber Eats Marketplace Penetration
Domino's:19% (1376 stores)
Pizza Hut:0% (0 stores)
Need deeper store-level datasets?
Explore individual geocoded address lists, multi-unit franchisee portfolios, and full FDD Item 19 exhibits.