Head-to-Head Franchise Intelligence
Dutch Bros Coffee vs 7 Brew Drive Thru Coffee
Commercial comparison of unit economics, FTC Franchise Disclosure Document (FDD) Item 19 average unit volume (AUV), startup capital requirements, and store tech stacks.
Contender 1Rank #42
Dutch Bros Coffee
Drive-Thru Energy & Coffee
Peace, Love & Dutch Bros
Parent Holding:Dutch Bros Coffee Corporation
Contender 2Rank #57
7 Brew Drive Thru Coffee
Specialty Coffee & Cafe
Handcrafted Brews & Bakery
Parent Holding:Independent Private
Unit Economics & Financial Benchmarks
Verified against FTC FDD Item 19 and SEC Form 10-K regulatory disclosures.
| Metric | Dutch Bros Coffee | 7 Brew Drive Thru Coffee | Advantage |
|---|---|---|---|
| Median AUV (Annual Sales) | $1.91M | $3.89M | 7 Brew Drive Thru Coffee (+104%) |
| Active Store Locations | 1,136 | 604 | Dutch Bros Coffee (Larger Fleet) |
| Initial Investment Range | $1.10M – $2.20M | $2.20M – $4.80M | Varies by site format |
| Min Liquid Capital Required | $500k | $750k | FDD Item 7 Requirement |
| Royalty Fee % | 5.0% | 4.5% | 7 Brew Drive Thru Coffee (Lower Fee) |
| National Ad Fund % | 3.0% | 3.0% | Marketing Contribution |
| Annual Systemwide Sales | $2.20B | $2.40B | System Scale |
In-Store Tech Stack
Point-of-Sale Hardware/Software
Dutch Bros Coffee:Toast Restaurant POS
7 Brew Drive Thru Coffee:Toast Restaurant POS
Kitchen Display System (KDS)
Dutch Bros Coffee:Toast KDS
7 Brew Drive Thru Coffee:Micros KDS
Delivery Multi-Homing
DoorDash Marketplace Penetration
Dutch Bros Coffee:0% (0 stores)
7 Brew Drive Thru Coffee:0% (0 stores)
Uber Eats Marketplace Penetration
Dutch Bros Coffee:0% (0 stores)
7 Brew Drive Thru Coffee:0% (0 stores)
Need deeper store-level datasets?
Explore individual geocoded address lists, multi-unit franchisee portfolios, and full FDD Item 19 exhibits.