Head-to-Head Franchise Intelligence
Dutch Bros Coffee vs Scooter's Coffee
Commercial comparison of unit economics, FTC Franchise Disclosure Document (FDD) Item 19 average unit volume (AUV), startup capital requirements, and store tech stacks.
Contender 1Rank #42
Dutch Bros Coffee
Drive-Thru Energy & Coffee
Peace, Love & Dutch Bros
Parent Holding:Dutch Bros Coffee Corporation
Contender 2Rank #69
Scooter's Coffee
Drive-Thru Coffee & Kiosks
Be Amazing
Parent Holding:Don & Linda Eckles
Unit Economics & Financial Benchmarks
Verified against FTC FDD Item 19 and SEC Form 10-K regulatory disclosures.
| Metric | Dutch Bros Coffee | Scooter's Coffee | Advantage |
|---|---|---|---|
| Median AUV (Annual Sales) | $1.91M | $4.48M | Scooter's Coffee (+134%) |
| Active Store Locations | 1,136 | 903 | Dutch Bros Coffee (Larger Fleet) |
| Initial Investment Range | $1.10M – $2.20M | $2.20M – $4.80M | Varies by site format |
| Min Liquid Capital Required | $500k | $750k | FDD Item 7 Requirement |
| Royalty Fee % | 5.0% | 4.5% | Scooter's Coffee (Lower Fee) |
| National Ad Fund % | 3.0% | 3.0% | Marketing Contribution |
| Annual Systemwide Sales | $2.20B | $4.00B | System Scale |
In-Store Tech Stack
Point-of-Sale Hardware/Software
Dutch Bros Coffee:Toast Restaurant POS
Scooter's Coffee:Toast Restaurant POS
Kitchen Display System (KDS)
Dutch Bros Coffee:Toast KDS
Scooter's Coffee:Toast KDS
Delivery Multi-Homing
DoorDash Marketplace Penetration
Dutch Bros Coffee:0% (0 stores)
Scooter's Coffee:0% (0 stores)
Uber Eats Marketplace Penetration
Dutch Bros Coffee:0% (0 stores)
Scooter's Coffee:0% (0 stores)
Need deeper store-level datasets?
Explore individual geocoded address lists, multi-unit franchisee portfolios, and full FDD Item 19 exhibits.